Informa Yacht Group

Part of Informa plc

Research and development of business and financial plans for a major international Festival and community participation event.

Skandia Team GBR

RYA British Sailing Team

Sponsorship search planning, creating effective proposition, presentation marketing  and delivery.

Weymouth & Portland National Sailing Academy

The 2012 Olympic yachting venue

Developing sponsorship search policy guidelines, commercial proposition and sponsorship packages, to secure funding for community sports provision post 2012.

Team Russia

Race syndicate in the Volvo Ocean Race 2008/09

Responsible for:

Team identity development and website creation

Team communications, PR management and crisis communications planning

Strategic partnership negotiation and management

Sponsor search co-ordination

VIP and press event creation and management

Pindar Group

Major independent, international print media group

Consultancy & contract projects included:

Conducting strategic evaluation of 2001/02 sponsorship campaign – resulting brand review exercise to clarify values and simplify messaging

 

Developing the Group sponsorship strategy and activation plans

 

Reviewing sponsorship properties, rights negotiations and management

Athlete, partner and stakeholder management

 

Managing internal employee activation programme of events

 

Re-structuring event management team and VIP hospitality programme improving uptake of the service across the Group

 

Devising cause-related sports marketing promoting sustainability change management exercise to key stakeholders

Velux 5 Oceans Race, Clipper Ventures plc

The original solo ocean race

Consultancy services included:

Creating the new communications strategy for 5 Oceans Races

 

Developing new corporate identity and sponsor search promotional tools (print, web & DVD) used to successfully win VELUX as title sponsor for 2006 and 2010

 

Devising and delivering sponsorship training seminars to race stakeholders, and developing online resource tool kit of resources for competitors

 

Project managing high profile press and sponsor announcements

 

Website development and content management

System Wessex

Specialist furniture fabricators

Strategic review and business planning, resulting in brand repositioning and identity change - enabling client to successfully approach new market sectors

Sendcardsdirect.com

Start-up online digital printing serice

Developed and wrote business plan for start-up online printing venture - raising £150k