Publications

Publications

The Business of Yacht Racing: co-authored by Liz Rushall

The comprehensive research report published by SportBusiness Group, January 2005

Yacht racing provides a unique sponsorship proposition that, when matched to the right brand owner and exploited to the full, is hard to beat. While yacht racing meets many of the traditional sponsorship requirements it is also at the forefront of many increasingly important areas such as internal communications and experiential hospitality.

At the same time the sport is set to benefit from increasing media exposure as the rollout of new technologies provide an increasingly content-rich experience, enhancing and deepening its relationship with fans.

The Business of Yacht Racing report is the definitive guide to the many opportunities in this exciting area of sport. The report is compiled using author analysis, interviews with leading industry figures, benchmark case studies and in-depth research.

The report also:

●	Explains the yacht racing environment
●	Assesses the key attributes of the different sponsorship propositions
●	Identifies key leverage opportunities
●	Analyses the track record and potential of internal communication and employee motivation packages
●	Examines the role of experiential hospitality
●	Evaluates the opportunities in media including new areas such as broadband TV, interactive TV and mobile technology
●	Includes case studies of the best practice in yacht racing from around the world

Who should buy this report:

●	Brand owners considering or actively sponsoring yacht racing
●	Event owners, race teams and athletes seeking to maximise the value of their sponsorship propositions
●	Venues seeking to access the proven profiling and sport tourism value of the sport
●	Media companies and sports marketing agencies seeking more information on the opportunities in yacht racing