Liz Rushall

Liz is a chartered marketing and business professional, with a strong background in business strategy, brand building and sports marketing.   She provides a flexible solution and is able to work on stand-alone projects, or as an extension to your team.  

As a former member of the British Olympic sailing squad, she transfers the mental skills and discipline required to reach the top in sport, to her approach to business and marketing.

In her early career she was responsible for repositioning  apparel brand Gill, moving the company from middle-tier position to become market leader in the USA and top three in the UK.

Subsequently, she developed the brand strategy for a start-up online events technology business, and delivered effective analyst presentations, which contributed to raising £10m private investor funding and a further £35m on public flotation on the London Stock Exchange.

She has extensive connections within the marine trade and international yacht racing sector.  She completed her MBA in 2002 and is currently:

• Chairman of the RYA's (Royal Yachting Association) Marketing Advisory Board
• Member of RYA Council
• Member of the Chartered Institute of Marketing’s Hampshire & Isle of Wight Branch committee

Highly personable, and combining analytical thinking with a practical “hands on” approach, her clients describe her as delivering great results, on time with high integrity – and not without a little bit of fun!

Her interests also include cruising her classic boat with husband Mark, horse riding, cycling and Pilates.  She is a qualified Pilates instructor and RYA Level 2 Coach.