Brand Development

Wednesday, 28 September 2011 05:56 Last Updated on Monday, 05 December 2011 18:56 Written by Administrator

34ac100Your brand sums up your business and your strategy. 

It’s not just your logo – it’s everything you do and deliver (as well as what you don’t do!)  It constantly communicates with your customers and all stakeholders at every touch point, from product, packaging, receptionist to senior management.

With extensive experience of revitalising brands and creation of successful new brand propositions, Liz Rushall can help you develop your most valuable business tool.

Key Services:

  • Brand positioning
  • Corporate identity development
  • Identity change management
  • Reputation management
  • Internal branding

Contact us

Andrew Pindar, Chairman, The Pindar Group:                                                            

Pindar team building"The strategic evaluation work Liz conducted for Pindar stood the test of time.  I continually refered to the document and we  implemented all the recommendations as a result in our external and internal marketing. 

The report also gave us insights into areas of our business we were previously unaware needed attention, and enabled us to put these right."

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The Pindar Group

Liz evaluted the internal impact of Pindar's marketing programme across its three businesses.  The results indicated some significant differences between employee and customer perceptions of the Group brand.  The research recommendations led to a brand repositioning exercise, with a strong focus on internal branding.  We delivered experiential team building programmes to help reposition and reinforce the Group brand values internally with some outstanding results.