Research
Understanding what your clients think, gaining insights from your workforce, or exploring the potential opportunity of new markets – are all essential parts of your business and brand strategy.
Liz Rushall's research and market insights have helped clients understand internal disconnects with desired brand values, and provide clarity on strategic direction and necessity to reposition brands.
Key Services:
- Feasibility studies
- Industry & market place analysis
- Employee & customer surveys
- Briefing & management of market research agencies
Publications:
- The Business of Yacht Racing, published by Sport Business International by Liz Rushall & Chris Barnes
Lance Jones, Director, Working Strategy:
"I've known Liz since we did our MBAs at Southampton. She was a member of my work group and I have to say the intelligence and effort she put into her contributions always made me feel I should have done more. Since the MBA I've been able to involve Liz in a number of research projects and have always found her consistently to be hard working, clear thinking and honest. I enjoy working with Liz and can't wait for the next opportunity."