Sports Marketing & Sponsorship

Wednesday, 28 September 2011 05:57 Last Updated on Monday, 14 November 2011 13:26 Written by Liz Rushall

newport_festivalUsing the power of sport to deliver brand messages and business goals can be a highly effective strategic tool.  We believe in creating effective commercial partnerships between sponsor and rights holder and developing strategies that deliver true commercial benefits.

Our philosophy is to create innovative activation programmes to maximise the value of your sponsorship. 

Contact us

Key Services:

  • Developing sponsorship & event strategies
  • Creative activation plans
  • Measurement & evaluation
  • Sponsorship rights & proposal development
  • Hospitality & event management

In addition, we help rights holders prepare compelling propositions to attract sponsors.  Liz Rushall developed the sponsorship strategy for the Newport Festival, an event created by the City Council to leverage the 2010 Ryder Cup coming to Newport.  This enabled NCC to seek sponsorship for this extensive sports and cultural event.

acbrandAmerica's Cup floating brandingMark Bullingham, Marketing Director, America’s Cup Event Authority:   

"Liz is a very thorough and dedicated marketing consultant. Her work is very high quality and as such I would recommend her to anyone."


Menu

America's Cup

The brief - to develop the strategy to revitalise the 34th edition of the next America’s Cup. 

Working for America' Cup Event Authority's Marketing Director, Liz undertook a review and analysis of sailing, benchmarking against other sports.  The result was a series of radical changes to increase the spectator and media appeal and drive a larger audience of general sports fans.

Liz's recommendations included simplifying the start procedure, the rules and courses, as well as the addition of floating 'perimeter' branding for sponsors - all of which are in evidence in this year's new and dynamic AC World Series.

Plus, the ACEA have announced the introduction the Youth America’s Cup – another key strategy proposed by Rushall Partnership to engage younger audiences in the sport.